It’s not every day your Indy500 activation trends higher than the actual Indy500.

I’m not gonna attack you with ad buzz words. It’s simple. For hot dogs, the summer is crowded. We set out to win the summer from the very jump with the most iconic brand asset in the history of advertising.

It all started with a trailer.

Imagine if we just stopped there…

Nah, after that, we kept the hype rolling. We borrowed from the playbook of other major sporting events and rolled out a ton of content.